Wednesday 23 September 2009

Questionaire

Questionnaire Music Videos
What Is your Gender?
Male Female
How old are you?
12-16 17-19 20+
What’s you favourite genre?
R&B Indie POP Metal Rock Other_________________
Do you like the artist to be in the Video?
Yes No
Do you like special effects?
Yes No
What’s your favourite music video? And why? __________________________________________________________________________________
Do you watch a lot of music channels?
Yes No
If so what’s your favourite channel?

Who is your favourite artist?

Do you enjoy complicated or simple music videos?

Do you like dance routines?

What setting do you prefer?
Club Street House outdoor other
Do you like black and white videos?
Yes No
Do you prefer?
Direct address indirect address
Where do you intend to watch videos?
Internet TV Live
Do you prefer music videos……
Funny serious
Do you prefer abstract video or ones that go with the lyrics?
Abstract lyrics
What time do you watch music videos?
8-10am 11-3noon 4-7pm 8- 12pm
How long for?

Do you like videos of live performance?
Yes no
Do you like videos that feature clip from a film?
Yes no
What’s your least favourite video?
________________________________________________________.
Do you prefer the pace of the music fast or slow?
Slow fast
What music magazine do you read?
__________________________________________________________.
Do you buy limited edition CD’s? Yes No

Questions

Questions

What is the basic function or purpose of a music video?
The basic function of a music video is to promote and sell the song as well as the artist.

When were the first music videos produced?

How are videos commissioned?
In each record label there is a department devoted to the commissioning of music. The person, or people, in this department have the say on whether or not to commission a video. They can reject videos at any time, and often have certain parts changed.

How much time does a music video usually take to produce?
Making a video is done pretty quickly as the label wants to get them out and start promoting the song as quickly as possible. They tend to take one or two weeks to plan, a day or two to film, then about a week in post production.

According to Ander Good win, what are the 3 different ways in which the visuals can relate to the lyrics of a song?
Illustration: The video illustrates the meaning of the lyrics. This is the simplest technique. The images can be somewhat over literal.
Amplification: This enhances the meaning of the song. It takes the meaning and develops it into something more powerful.
Disjuncture: This is when the visual imagery has no apparent relevance to the lyrics of the song. These are the videos that often seem to make no sense and are abstract.

What is a music video treatment or pitch?
A treatment is what a potential director for a music video creates to present to the record label showing what they plan to do for the video if they are chosen. All the directors treatments (often between 3 and 6 directors are asked to give their ideas) and the Artist and management will decide on the best.

What are some of the things to avoid when making a student video?
Well known songs, overdone effects-don’t try to cover up bad footage with effects, Aimless driving around, Scenes involving alcohol, cigarettes or drugs(even when it’s pretend), Shots of people just walking around, Speeding up or running footage backwards to cover up lack of footage, zooms, found footage, atmosphere-less stage footage, over the top stories.
The first music ‘videos’ were produced for the Beetles in 1965 for songs ‘Strawberry fields forever’ and ‘Penny lane’, however these were seen as more musical sequences and not what we would refer to as a current music video. Music videos became standard in the 80’s with the creation of MTV in 1981.

Notes a music videos

Media notes on music videos.

What do we usually expect from a music video?
· The band/artist
· Instruments (the playing of)
· A story or some kind of narrative
· Dancing
· A performance
· Quick editing

The main idea of a music video is that it will sell the song. It is a marketing device used to increase record sales and create a big fan base.
In 1965 the Beetles created musical sequences for the songs ‘Strawberry fields forever’ and ‘Penny lane’. Both directed by Peter Goldman, these can be seen as the first notable music videos. These were seen as Avant-garde due to their experimental features such as slow motion and unusual camerawork. These sequences were much more sophisticated than previous musical sequences.
In the 1980’s music videos became a standard after the creation of MTV in 1981. The first song played on MTV was ‘Video killed the radio star’ by the Buggels. These videos were cheaply produced with what were then highly technical effects such as the Chrome key.
All music videos are subject to censorship to make sure no inappropriate images get aired i.e. Michael Jackson’s video for ‘Black or White’ was censored due to Michael ‘inappropriately touching himself’, ‘Smack my bitch up’ by the prodigy and ‘Rock DJ’ by Robbie Williams.
Some would argue that music videos have made pop superficially based on image due to the clothing/make-up worn in most pop videos. It begs the question ‘Are pop songs enough on their own to make meaning and pleasure for the audience?’

“A good music video is a clip that responds to the pleasure of music in which that music is made visual, either in new ways or in a way that accentuates existing visual association” –Andrew Goodwin 1992
Andrews’s rules for music videos are:
1: Music videos demonstrate genre characteristics such as dance routines are normally shown in a dance and pop videos.
2: The relationship between lyrics and visuals either contradict or illustrate the lyrics.
3: The relationship between music and visuals will illustrate, amplify or contradict what is happening on screen.
4: The demands of the record label will include lots of close ups of the artist(s). Artists may develop motifs that will reoccur across the style or videos.
5: Frequent references to the motion of looking voyeurism of the female body.
6: Intertextual references (referring to something else).